KeyContent.org Blog

There is a growing voice that claims that companies should have a social media director or a chief operating media-ist or at least some one at the higher levels of management who would be in charge of social media for the firm. The logic is that leading the charge for this new form of communicating and engaging with the customer should be done by an advocate in management, right? But the point of social media is that everyone is communicating and engaging with everyone in real-time at all levels and this goes against conventional corporate hierarchy. The fact is that if you want to do social media, let everyone in the company participate in it, let everyone communicate with the customer as needed, and let the engagement begin. You can't channel all the social media effort through one person or else it's not social media. I'll be developing this idea further but this blog entry is a starting point. Do you think there should be a point person for social media in a company or does a change of business mean that an executive does not execute in the same way anymore?