OK? Cancel?

Gerry McGovern's latest post on New Thinking asks: Why does the OK button say OK?

He proposes that it is time to rethink many of our commonly held beliefs...
  • Is OK really the right word?
  • Do we need a Cancel button anymore?
  • Do mens' suit jackets really need a slit in the back? :-)
More from the article
Stripping away all extra words and buttons is the path to simplicity. It requires a deep understanding of the fundamental nature of the customer's task.

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Key Pick New

Bill Albing has some suggestions to improve STC competitions. Read and let us know, what do you think?

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