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The promise of content management systems as presently implemented in large corporations will never be fulfilled. It is the nature of these large, expensive content management systems that they are centralized to handle all the content of an organization, centralized and hierarchical to match the structure of the organization itself, but totally opposed to the very nature of the growing decentralization of the content generation itself. It is the imposition of a computer program on data that cannot be contained in that way. It will fail because it cannot control, in a centralized way, all the content that flows through an organization. Implemented as a top-down, one-for-all, all-in-one system, it cannot work.
The solution to the problem of managing key content, and managing the process of content development, must be decentralized and networked, much as the Web is decentralized and networked. Only content management systems that take into account the reality of the networked enterprise — that goes beyond single company borders — will work.
Of course, if you think all this is blue sky, and you just want to read about the latest developments in the existing market for content management systems, feel free to read the CMS Watch.
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